YouScan
top 3 pillars
Tetiana Kutsa, Chief Marketing OfficerAwareness
To be up to date with the market is not an option but a necessity today. Customer behavior needs to be researched on a regular basis, otherwise brands risk focusing on outdated or irrelevant customer needs. It’s more important than ever to be aligned with the audience, their lifestyle, habits, problems, interests and more.
The good thing is that there is no need to spend months revealing audience insights — the information is on the surface of social media. All that brands need is to be equipped with a social media intelligence tool that can gather relevant information and timely inform on key changes that need attention.
Agility
Information is key, but it's worth nothing if you cannot turn its value into your business growth. In 2021, brands need to be flexible and able to change their strategies and approaches on the go, as frequently as the market requires.
The first and the foremost goal of each company is to set the right mindset for the team and equip them with modern and powerful technologies to be agile. Empower them to feel comfortable quitting unaccomplished campaigns in favor of new more promising ones. Do your annual planning as you did before, but be ready to quit your plans if the circumstances have changed.
Modernity
Don't ignore rising trends that may affect your business, target audience, communication etc. Stay on the same page with your customers and meet their new expectations. Whether they are concerned about air pollution or gender discrimination, you need to be aware of it and be there showing your involvement and support. Or if the customers start spending most of their time on a new social network, you have to change your communication channel and talk to them where they prefer.
Most people find it difficult to catch on to trends on time. But today there is no need for that. Customers express what matters to them by sharing their opinions and taking certain actions. Listen to what your customers say and watch what they share, and you will never miss a trend.
Summarize
Research your market and audience, be flexible and proactive, follow the spirit and trends of the time to be successful in 2021. Equip your business with an AI-powered social media intelligence tool such as YouScan to cope with rising volume of data and have all the analytics in your fingertips. Analyze visual content, extract common scenes and customer behavior patterns from user generated images to be fully aligned with your customers and to serve them better.
YouScan News
YouScan Launches Revolutionary Insights Copilot - A Smart Social Listening Assistant Powered by ChatGPT from OpenAI
KYIV - YouScan, announced the launch of Insights Copilot, a groundbreaking social listening assistant powered by ChatGPT from OpenAI. The release of Insights Copilot represents a significant leap forward in social data analysis, allowing YouScan customers to effortlessly and instantaneously gain valuable insights from millions of online conversations.
Integrated into the YouScan platform, Insights Copilot offers instant responses to any questions pertaining to a particular monitoring query. Its exceptional capabilities enable it to extract actionable insights from vast amounts of data with unparalleled efficiency. Insights Copilot takes great care in filtering out irrelevant and spam mentions, ensuring the utmost response accuracy. Furthermore, it supplies direct links to the mentions used in the analysis, making it easy to access the underlying data.
Insights Copilot aims to summarize information or find the reasoning behind consumer opinions enabling it to solve various analytical tasks such as brand SWOT analysis, market trend tracking, events root cause identification, potential threat detection, and more.
"At YouScan, we're committed to providing our customers with the best possible experience, which is why we're always seeking new ways to enhance social listening capabilities," said Leo Lytvynenko, CEO of YouScan. "With Insights Copilot, we're bringing a new level of sophistication to social media data analysis. Our users now have the ability to get insights much faster - they can simply enter their queries about the data, and Insights Copilot will do the rest. This is a true game-changer for the industry, and we're thrilled to be at the forefront of this innovation."
Insights Copilot is set to revolutionize how businesses get valuable information from social media data. It streamlines the social listening process and saves time identifying critical consumer insights. Available to all YouScan customers starting today, this feature is poised to transform the social media intelligence landscape.